You’re not here because you like reading about how great I am; you’ll be wanting to know what I can do for you. Whether you’re looking to publish your first website, improve your E-Commerce sales or improve your ROI with a well-managed campaign of search engine marketing, I can help you achieve your objectives.
Web Design & Development
There are so many tools and services available that these days, anybody with a copy of Adobe Dreamweaver can walk around calling themself a web designer (and frequently do), charging extremely low rates and delivering cheap, ineffective websites. Often these “designers” use templates that have been used by thousands of other people. The result? Their clients are often left high and dry with a poorly-optimized website with no traffic and an off-the-peg design that doesn’t address their specific needs.
Developing an effective website requires many different skills. From the initial planning stage through to delivery, these range from information architecture, user interface design, web site design and development to usability analysis, content management, search engine optimization and more. That’s a whole lot of potentially very expensive one-trick specialists you might have to hire individually. Or you could hire me.
E-Commerce Design and Implementation
If you want to sell products on the Web, Magento Commerce is your best friend. It’s a state of the art E-Commerce platform that packs the sort of features you’d traditionally only find in enterprise-level software. Magento is becoming so sought-after that as of last year it became a more sought-after query than e-commerce itself (source: Google Trends).
I have extensive experience in developing successful, effective e-commerce sites using Magento, and am available for Magento design, development or consultancy.
Content Management Systems
If the content on your website is likely to be updated on a frequent basis, it’s worth investing in a CMS so you can edit your website and add new content yourself. By using a CMS platform you will also give your users the opportunity to search your content and to subscribe to your feed in an RSS reader and be automatically notified when you publish new content.
Blog Design
A blog is a valuable tool in the world of online business. It allows you to share news as it happens, establish yourself as an authority in your field by sharing tips and information, build a relationship with your customers through comments on blog entries and generate fresh, relevant and frequently-updated content, which search engines love.
While it’s possible to set up a free, hosted account on sites such as Blogger or WordPress, a far more professional, powerful and versatile solution is to integrate your blog into your existing website, as I’ve done here.
SEO/SEM
Search Engine Optimization is a highly-contentious field and can be broadly split into two approaches. Black-hat SEO techniques involve attempting to trick search engines into giving a page a higher ranking and therefore more popularity than it would otherwise attract. Search engines are constantly evolving their algorithms in order to block these techniques, which gives them a very limited lifespan before you have to start all over again.
White-hat SEO is an ethical practice which focuses on ensuring that your website and copy are designed and written in such a way as to maximise natural search engine traffic. There are so many people offering SEO of both sorts that it can be hard to choose, so here’s a good rule of thumb: choose your SEO consultant based on a personal recommendation from someone who’s experienced at least six months’ improved website traffic.
Identity & Brand Design
A brand is more than just a logo, and a logo has to succinctly and evocatively describe a brand. Logo and identity design is an exhaustive process that attempts to capture the essence of your business before pencil is ever set to paper.
If the identity your business projects to potential customers is lacking, you need to consult with a designer who can work with you and refine the essence of your business and what makes you unique into a clearly-expressed and coherent identity.
